1. Dealer Participation
By participating in Syaras, dealership participants agree to use the Syaras platform according to marketplace rules, dealer obligations, advertising rules, offer rules, appointment validation rules, and applicable laws.
The individual registering a dealership represents that they are authorized to register and act on behalf of the dealership.
2. Syaras Platform Role
Syaras is a technology platform, marketplace platform, dealer competition platform, appointment platform, and Deal Jacket platform.
Syaras is not a vehicle dealer, broker, lender, insurer, or vehicle seller.
All vehicle transactions remain between the dealership and the customer.
3. Dealer Account Information
Dealers agree to provide accurate dealership information, including:
- Dealership name
- Website
- Location
- Primary brand
- Contact information
- Authorized dealer administrator
- Inventory provider information
- Products and services offered
- Participation preferences
Dealers agree to update information when inaccurate or outdated.
4. Inventory Responsibilities
Dealers remain responsible for the accuracy of:
- Vehicle listings
- Vehicle pricing
- Vehicle availability
- Vehicle descriptions
- Vehicle photos
- Incentives
- Fees
- Accessories
- Add-ons
- Dealer-installed products
Syaras may display inventory data provided by the dealer or dealer-authorized inventory providers.
5. Dealer Offers
Dealers agree that offers submitted through Syaras must be:
- Accurate
- Authorized
- Current
- Clear
- Not misleading
Dealers must disclose material pricing terms, included add-ons, dealer-installed products, incentives, and relevant offer details.
6. OTD Pricing and Add-Ons
Dealers should clearly disclose:
- Vehicle selling price
- Dealer discounts
- Dealer fees
- Optional add-ons
- Required add-ons
- Taxes where applicable
- Title charges where applicable
- Registration charges where applicable
- Estimated out-the-door pricing where supported
Dealers are responsible for the accuracy of offer information they provide.
7. Customer Counteroffers and Revisions
Syaras may allow customers to request offer revisions, add-on removal, or revised OTD pricing.
Dealers may:
- Approve requests
- Decline requests
- Submit revised offers
- Submit counteroffers
Dealers agree to keep all platform-related offer activity within Syaras where required by platform rules.
8. Appointments and Verification
Dealers agree to participate in appointment scheduling and validation workflows where enabled.
This may include:
- Appointment confirmation
- QR code generation
- QR code printing
- Customer check-in
- Arrival validation
- Dealer notification
- Appointment audit trails
Dealers agree not to manipulate appointment verification, check-in status, QR validation, location validation, or arrival records.
9. Deal Jackets
Syaras may generate Deal Jackets containing customer, vehicle, appointment, offer, and validation information.
Deal Jackets are platform tools and do not replace dealership transaction paperwork, finance documents, disclosures, retail installment contracts, lease documents, or other required legal records.
10. Advertising Products
Syaras may offer dealer advertising products, including:
- Featured dealer placements
- Sponsored inventory
- Featured inventory
- Dealer showcase pages
- Sponsored recommendations
- Dealer spotlight placements
Advertising products provide visibility only and do not guarantee leads, appointments, sales, revenue, or specific customer outcomes.
11. Founding Dealer Benefits
If a dealer participates in the Syaras Founding Dealer Charter Program, benefits are governed by the applicable Founding Dealer Charter Program terms and Syaras policies.
Founding Dealer benefits may include:
- Complimentary platform access during the launch period
- Founding Dealer recognition
- Permanent Founding Dealer designation
- Lifetime advertising credit where applicable
- Early access to platform features
- Participation in feedback programs
Founding Dealer benefits attach to the dealership account unless Syaras policy states otherwise.
12. Billing and Payment
Dealers are responsible for all applicable charges, which may include:
- Subscription fees
- Advertising fees
- Validated arrival fees where applicable
- Marketplace fees
- Other agreed platform charges
Failure to pay may result in suspension, restricted access, or termination.
13. Prohibited Dealer Conduct
Dealers may not:
- Submit false information
- Submit misleading offers
- Misrepresent inventory
- Manipulate pricing
- Attempt to bypass Syaras processes
- Misuse customer data
- Interfere with appointment validation
- Misuse advertising placements
- Attempt unauthorized system access
- Abuse or harass customers
- Use the platform for unlawful purposes
14. Customer Data
Dealers may use customer information only for legitimate Syaras-related dealership purposes.
Dealers may not sell, misuse, resell, or improperly disclose customer data obtained through Syaras.
15. Suspension or Termination
Syaras may suspend or terminate dealership access for:
- Fraud
- Non-payment
- Misrepresentation
- Abuse
- Misuse of customer data
- Repeated policy violations
- Security concerns
- Platform manipulation
16. No Guarantee of Results
Syaras does not guarantee:
- Customer volume
- Appointment volume
- Sales
- Revenue
- Advertising performance
- Offer acceptance
- Dealer ROI
Dealers participate at their own business risk.
17. Changes to Agreement
Syaras may update this Dealer Platform Agreement periodically.
Continued use of the platform after updates constitutes acceptance of the revised agreement.
Questions about this Dealer Platform Agreement? Contact Syaras through your dealership account or visit the For Dealers page.